Google Ad Words, I had no clue what this was until this semester. This week I definitely learned a lot more about it. Yet, I still have a lot to learn as I do not fully understand it all. I realize that I will learn more about it over the next couple of weeks.
This week I created an Ad Campaign for my recipe blog. I had to contemplate good keywords to use for the campaign. What words or phrases would allow searchers to click on my website? What is not too broad or too specific for my site? As a blog of different kinds of recipes, I realize that I can include many words and phrases to return results for many searches. If I was a user and trying to look for new recipes, I would search for many terms like, "dinner recipes", "family recipes", or "chicken breast recipes". Those are not too specific or too broad that they would be results for many people who are looking for what I am offering. I hope to be able to learn more about how to understand the aspects within Google AdWords soon too, as there are many parts that confused me as I was looking within the AdWords site of my campaign.
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