Week 13 Reflection

I cannot believe it is week 13.  Every week it seems there is so much to learn and it is fascinating all that there is still to know and find out behind a web business.  This week as we dived further into Google Analytics, I was excited to get to understand more behind the data.  I had looked into my own account over the past few weeks, but had not gotten to understand very much.  So this week I was very appreciative of this assignment. 
The first part of the week as we logged onto WooRank to see our scores, I was excited to see my score in the 50's and only a handful of red marks to work on improving.  Now for the work on each of those items to increase my WooRank score before next week. 
This class has really increased my knowledge and understanding of running an online business.  It is definitely more work than I had originally thought.  However, it also can be quite fun.  And I loved learning more and more each week to help me be a better business owner.  Or even just a blog owner without making money, I know many of the things I learned this semester will be put to great use. 

Week 12 Reflection

As the semester is dwindling down, the learning continues.  This week I continued to track my progression through Google Ads.  I was amazed at the increase in impressions, clicks and click through rates due to small changes I would make.  Pausing or deleting a bunch of my keywords that were rating poorly, proved to be a smart move. 
We studied about social media networking this week.  Although I am not ready to start my own real business at this time, I feel better prepared to network it online when the time comes.  As an "oldie", I am a user of Facebook.  I find that this platform is a great tool for a business owner.  Not only Facebook, but Instagram, Twitter and others.  I know when the times comes for me to start my business, I will want to seek the most popular platforms for my ideal customer, and market my business on those. 

Week 11 Reflection

This week was all about optimization.  Making sure that my landing pages for my ads were appropriate for each ad and would help increase my conversion rates.  Also about how I can increase my SEO optimization.  I really have come to love the tools within Google Ads.  Viewing reports about all of my keywords has helped me see which ones are doing well and which ones I should delete or edit.  Since viewing the reports, I have deleted or paused many keywords that were either receiving zero impressions or very few.  I have been excited to see my conversions, clicks and conversions rise.  Having a low budget, I did not think I would receive very much on this, but I have received over 3,000 impressions and I am very excited about that.  This makes me want to try to do a real website business in some frame once I am done with school.  It takes a lot more time than just this class, and I want to put in my full effort.  I am grateful for each of the things I have learned and I know that this course has helped me learn a lot for the technology that continues to grow in leaps and bounds every day.