As the semester is dwindling down, the learning continues. This week I continued to track my progression through Google Ads. I was amazed at the increase in impressions, clicks and click through rates due to small changes I would make. Pausing or deleting a bunch of my keywords that were rating poorly, proved to be a smart move.
We studied about social media networking this week. Although I am not ready to start my own real business at this time, I feel better prepared to network it online when the time comes. As an "oldie", I am a user of Facebook. I find that this platform is a great tool for a business owner. Not only Facebook, but Instagram, Twitter and others. I know when the times comes for me to start my business, I will want to seek the most popular platforms for my ideal customer, and market my business on those.
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