Week 11 Reflection

This week was all about optimization.  Making sure that my landing pages for my ads were appropriate for each ad and would help increase my conversion rates.  Also about how I can increase my SEO optimization.  I really have come to love the tools within Google Ads.  Viewing reports about all of my keywords has helped me see which ones are doing well and which ones I should delete or edit.  Since viewing the reports, I have deleted or paused many keywords that were either receiving zero impressions or very few.  I have been excited to see my conversions, clicks and conversions rise.  Having a low budget, I did not think I would receive very much on this, but I have received over 3,000 impressions and I am very excited about that.  This makes me want to try to do a real website business in some frame once I am done with school.  It takes a lot more time than just this class, and I want to put in my full effort.  I am grateful for each of the things I have learned and I know that this course has helped me learn a lot for the technology that continues to grow in leaps and bounds every day.